Greg R. Barron - CV



Writer-Radio/Audio Producer |  Senior-Level Marketing, Communications Professional

Senior-level professional in corporate communications, marketing-communications and public relations, now primarily engaged in radio writing, storytelling and audio production (visit: Extensive experience includes radio, television, agency and corporate positions. Exceptional program development experience and marketing communications agency leadership. Strong analytical, strategic planning skills. Winner of more than a dozen prestigious national journalism awards (see “Awards” below).

  • Strong leadership, team-building and management skills
  • Radio writing and technical production, broadcast journalism
  • Strategic thinker, analytical / creative problem-solver
  • Seasoned judgment, hands-on experience
  • Detail, success focused

Areas of Experience & Expertise

Marketing communications  •  Audio production  •  Multi-track mixing  •  Field recording
Copywriting & editing  •  Publications, collateral, newsletter production  •  Internal communications
Collateral design & production  •  Marketing  •  Public/media relations  •  Speech writing
Website development  •  Investor relations   •  Advertising  •  Agency & vendor management  
Creative team development and supervision  •  Graphic design  •  Market research management  
Trade show development  •  Direct mail  •  Print production

PROFESSIONAL BACKGROUND – (Corporate Communications, Marketing, Public Relations)

Consulting and Senior Marketing Consultant ― February 2006 – 2015. Freelance marketing/communications projects including: development of Aqueous Partners, LLC, a Saint Paul-based start-up retail concept company; marketing consulting for GLS Companies, one of Minnesota’s largest print/digital marketing communications companies; Olson, one of the five largest independent marketing agencies in the United States.  

  • Developed retail concept, branding and all marketing communications for new retail enterprise ― RelaxStationsm ― with pilot operation at Rosedale Center, a major Twin Cities regional mall;
  • Advertising and marketing communications planning and copywriting;
  • Media relations;
  • Promotional audio/visual production;
  • Developed marketing and partnership cross-promotion programs;
  • Website consulting and content development;

Director of Marketing and Communications, Minnesota Private College Council, Fund and Research Foundation (Minnesota’s Private Colleges). September 2004 – February 2006. MPCC is a non-profit member organization representing Minnesota’s major, liberal arts private colleges in policy development and public outreach, promoting the state’s higher education enterprise. It is the largest state private/independent college organization in the nation.

  • Responsible for all external marketing and communications strategic planning
  • Created organization’s first strategic communications/advertising plan
  • Established state-of-the-art, departmental best practices and processes
  • Developed a comprehensive, multi-faceted, five-year state-wide public information/engagement campaign promoting higher education in Minnesota
  • Provided CEO and SVP with strategic communications counseling
  • Responsible for stakeholder/constituent relations, meeting planning and implementation
  • Managed development and execution of promotional events
  • Responsible for communications staff direction and supervision (two direct reports)
  • Strategic media relations planning and program execution, including Op-Ed authorship, news releases and acting as spokesperson for Minnesota’s Private Colleges
  • Responsible for external agency management, including advertising, public relations and media buying
  • Responsible for development of major community-wide Website and complete re-development of organizational Website
  • Developed and managed million-dollar communications budget
  • Responsible for design, editorial content and production of major marketing-communications publications: revised program for efficiency and cost savings.

Marketing and Communications Consultant, January 2001 – September 2004.  Freelance marketing and communications consulting projects for corporate and non-profit clients. Including project management, media relations, copywriting, collateral material development and production, trade show exhibit design and management, and Web site design and content development.

Director of Marketing, (parent:, Inc NASDAQ), November 2000 – October 2001 Minnesota’s largest independant business Internet Service Provider.

  • Built all-new, comprehensive marketing / advertising / public & media relations program for a full range of Internet/broadband connectivity and data network products and services
  • Increased market share in mature ISP market during major telecom market and national economic decline
  • Developed and managed $1,000,000 budget
  • Built and directed agency teams, including advertising, public relations, and media buying
  • Developed brand advertising campaign and managed company corporate/visual identity
  • Developed all new, coordinated sales support and marketing collateral materials
  • Planned and implemented internal, “all-hands” staff meetings
  • Developed and produced major, themed trade show exhibit and promotion
  • Co-managed competitive intelligence, CRM and knowledge management initiative 
  • Initiated competitive intelligence and knowledge management processes

Director of Marketing and Communications, Litho Incorporated, June 1998 – November 2000 A privately held $30 million web printing company serving major national advertising agencies, design firms and high-end consumer goods manufacturers.

  • Successfully developed company’s first marketing/communications department; heightened market brand awareness, contributed to increasing sales; established departmental best practices and processes
  • Directed and managed all external and internal corporate communications, including media relations, client relations, and employee meetings and communications
  • Created comprehensive corporate identity / brand management program including visual identity guidelines
  • Developed comprehensive client relations/client retention program
  • Designed, developed and administered industry-leading Web site
  • Designed and implemented successful sales-support marketing communications program
  • Designed and managed implementation of marketing database system

Principal, Senior Consultant, G.R. Barron and Company, Inc., June 1983 – April 1998.  A full-service public relations, marketing & communications agency listed among the top 25 public relations firms in the Twin Cities’ CityBusiness/Business Journal.

  • Built the agency to eight full-time professionals and support staff, with annual fee-billings of more than $500,000
  • Led all external marketing and communications (advertising, Web development, media relations)  for key client Woodroast Systems, Inc (publically held national restaurant chain)
  • Developed marketing programs for various colleges and programs at the University of Minnesota;
  • Led all client local and national media relations projects, including program planning, investor relations, news releases, media kit development
  • Developed and directed Web Studio (SM); responsible for planning and design of client Corporate Web sites
  • Led client government relations support projects
  • Led employee and external communications publication/newsletter production unit
  • Led client governmental relations and community relations efforts
  • Directed planning, creative and implementation of all client marketing communications programs
  • Managed and supervised creative staff of up to twelve professionals



Television Documentary Producer, CBS affiliate, WCCO-TV, July 1982 – January 1983. Award-winning “Moore Report” public affairs documentary series.

Executive Producer / Reporter, Documentary Producer,  Minnesota Public Radio, August 1972 – January 1981. Nation’s largest regional public radio network, NPR affiliate. MPR Archive 


California State University – Journalism, Speech Arts and Educational Broadcasting;

CPB Fellowship Sender Fries Berlin, Germany


  • Two George Foster Peabody Awards for distinguished achievement in broadcast journalism; Henry W. Grady College of Journalism and Mass Communications, University of Georgia
  • Robert F. Kennedy Journalism Award (for reporting on the disadvantaged);
  • Three Major Armstrong Awards, Columbia University
  • Three Corporation for Public Broadcasting Awards
  • Two Broadcast Media Awards, California State University, San Francisco
  • Three Ohio State Awards, Ohio State University
  • Fellowship, Corporation for Public Broadcasting
  • Numerous Associated Press and other local and regional awards
  • Outstanding Service Proclamation, Mayor, City of Los Angeles
  • Consulting Fellowship, University of Minnesota
  • Eagle Scout

Community Service:

  • Indianhead, Northern Star Council Boy Scouts of America – council member; communications committee
  • IABC – member
  • MacLaren Hill Condominium Association – past president
  • Woodroast Systems, Inc. (NASDAQ) – board of directors
  • University of Minnesota mentor, Hubbard School of Journalism
  • Heritage Acres Agricultural Interpretive Center – Board of Governors
  • Minnesota State Advisory Committee to the United States Commission on Civil Rights – vice chair
  • Boy Scouts of America – assistant scoutmaster
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