Greg R. Barron - CV

RÉSUMÉ

 

Writer-Radio/Audio Producer |  Senior-Level Marketing, Communications Professional

Senior-level professional in corporate communications, marketing-communications and public relations, now primarily engaged in radio writing, storytelling and audio production (visit: www.sounddawg.net). Extensive experience includes radio, television, agency and corporate positions. Exceptional program development experience and marketing communications agency leadership. Strong analytical, strategic planning skills. Winner of more than a dozen prestigious national journalism awards (see “Awards” below).

  • Strong leadership, team-building and management skills
  • Radio writing and technical production, broadcast journalism
  • Strategic thinker, analytical / creative problem-solver
  • Seasoned judgment, hands-on experience
  • Detail, success focused

Areas of Experience & Expertise

Marketing communications  •  Audio production  •  Multi-track mixing  •  Field recording
Copywriting & editing  •  Publications, collateral, newsletter production  •  Internal communications
Collateral design & production  •  Marketing  •  Public/media relations  •  Speech writing
Website development  •  Investor relations   •  Advertising  •  Agency & vendor management  
Creative team development and supervision  •  Graphic design  •  Market research management  
Trade show development  •  Direct mail  •  Print production
  

PROFESSIONAL BACKGROUND – (Corporate Communications, Marketing, Public Relations)

Consulting and Senior Marketing Consultant ― February 2006 – 2015. Freelance marketing/communications projects including: development of Aqueous Partners, LLC, a Saint Paul-based start-up retail concept company; marketing consulting for GLS Companies, one of Minnesota’s largest print/digital marketing communications companies; Olson, one of the five largest independent marketing agencies in the United States.  

  • Developed retail concept, branding and all marketing communications for new retail enterprise ― RelaxStationsm ― with pilot operation at Rosedale Center, a major Twin Cities regional mall;
  • Advertising and marketing communications planning and copywriting;
  • Media relations;
  • Promotional audio/visual production;
  • Developed marketing and partnership cross-promotion programs;
  • Website consulting and content development;

Director of Marketing and Communications, Minnesota Private College Council, Fund and Research Foundation (Minnesota’s Private Colleges). September 2004 – February 2006. MPCC is a non-profit member organization representing Minnesota’s major, liberal arts private colleges in policy development and public outreach, promoting the state’s higher education enterprise. It is the largest state private/independent college organization in the nation.

  • Responsible for all external marketing and communications strategic planning
  • Created organization’s first strategic communications/advertising plan
  • Established state-of-the-art, departmental best practices and processes
  • Developed a comprehensive, multi-faceted, five-year state-wide public information/engagement campaign promoting higher education in Minnesota
  • Provided CEO and SVP with strategic communications counseling
  • Responsible for stakeholder/constituent relations, meeting planning and implementation
  • Managed development and execution of promotional events
  • Responsible for communications staff direction and supervision (two direct reports)
  • Strategic media relations planning and program execution, including Op-Ed authorship, news releases and acting as spokesperson for Minnesota’s Private Colleges
  • Responsible for external agency management, including advertising, public relations and media buying
  • Responsible for development of major community-wide Website and complete re-development of organizational Website
  • Developed and managed million-dollar communications budget
  • Responsible for design, editorial content and production of major marketing-communications publications: revised program for efficiency and cost savings.

Marketing and Communications Consultant, January 2001 – September 2004.  Freelance marketing and communications consulting projects for corporate and non-profit clients. Including project management, media relations, copywriting, collateral material development and production, trade show exhibit design and management, and Web site design and content development.

Director of Marketing, VISI.com (parent: DSL.net, Inc NASDAQ), November 2000 – October 2001 Minnesota’s largest independant business Internet Service Provider.

  • Built all-new, comprehensive marketing / advertising / public & media relations program for a full range of Internet/broadband connectivity and data network products and services
  • Increased market share in mature ISP market during major telecom market and national economic decline
  • Developed and managed $1,000,000 budget
  • Built and directed agency teams, including advertising, public relations, and media buying
  • Developed brand advertising campaign and managed company corporate/visual identity
  • Developed all new, coordinated sales support and marketing collateral materials
  • Planned and implemented internal, “all-hands” staff meetings
  • Developed and produced major, themed trade show exhibit and promotion
  • Co-managed competitive intelligence, CRM and knowledge management initiative 
  • Initiated competitive intelligence and knowledge management processes

Director of Marketing and Communications, Litho Incorporated, June 1998 – November 2000 A privately held $30 million web printing company serving major national advertising agencies, design firms and high-end consumer goods manufacturers.

  • Successfully developed company’s first marketing/communications department; heightened market brand awareness, contributed to increasing sales; established departmental best practices and processes
  • Directed and managed all external and internal corporate communications, including media relations, client relations, and employee meetings and communications
  • Created comprehensive corporate identity / brand management program including visual identity guidelines
  • Developed comprehensive client relations/client retention program
  • Designed, developed and administered industry-leading Web site
  • Designed and implemented successful sales-support marketing communications program
  • Designed and managed implementation of marketing database system

Principal, Senior Consultant, G.R. Barron and Company, Inc., June 1983 – April 1998.  A full-service public relations, marketing & communications agency listed among the top 25 public relations firms in the Twin Cities’ CityBusiness/Business Journal.

  • Built the agency to eight full-time professionals and support staff, with annual fee-billings of more than $500,000
  • Led all external marketing and communications (advertising, Web development, media relations)  for key client Woodroast Systems, Inc (publically held national restaurant chain)
  • Developed marketing programs for various colleges and programs at the University of Minnesota;
  • Led all client local and national media relations projects, including program planning, investor relations, news releases, media kit development
  • Developed and directed Web Studio (SM); responsible for planning and design of client Corporate Web sites
  • Led client government relations support projects
  • Led employee and external communications publication/newsletter production unit
  • Led client governmental relations and community relations efforts
  • Directed planning, creative and implementation of all client marketing communications programs
  • Managed and supervised creative staff of up to twelve professionals

 

PROFESSIONAL BACKGROUND – (Media/Journalism)

Television Documentary Producer, CBS affiliate, WCCO-TV, July 1982 – January 1983. Award-winning “Moore Report” public affairs documentary series.

Executive Producer / Reporter, Documentary Producer,  Minnesota Public Radio, August 1972 – January 1981. Nation’s largest regional public radio network, NPR affiliate. MPR Archive 

Education

California State University – Journalism, Speech Arts and Educational Broadcasting;

CPB Fellowship Sender Fries Berlin, Germany

Awards:

  • Two George Foster Peabody Awards for distinguished achievement in broadcast journalism; Henry W. Grady College of Journalism and Mass Communications, University of Georgia
  • Robert F. Kennedy Journalism Award (for reporting on the disadvantaged);
  • Three Major Armstrong Awards, Columbia University
  • Three Corporation for Public Broadcasting Awards
  • Two Broadcast Media Awards, California State University, San Francisco
  • Three Ohio State Awards, Ohio State University
  • Fellowship, Corporation for Public Broadcasting
  • Numerous Associated Press and other local and regional awards
  • Outstanding Service Proclamation, Mayor, City of Los Angeles
  • Consulting Fellowship, University of Minnesota
  • Eagle Scout

Community Service:

  • Indianhead, Northern Star Council Boy Scouts of America – council member; communications committee
  • IABC – member
  • MacLaren Hill Condominium Association – past president
  • Woodroast Systems, Inc. (NASDAQ) – board of directors
  • University of Minnesota mentor, Hubbard School of Journalism
  • Heritage Acres Agricultural Interpretive Center – Board of Governors
  • Minnesota State Advisory Committee to the United States Commission on Civil Rights – vice chair
  • Boy Scouts of America – assistant scoutmaster
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